For generations, our family has been in close contact with those who grow the coffee you drink every day. In our meetings on remote mountain slopes around the world, we see the glow, dedication and passion.
Since the beginning of the 2000s, Löfbergs has been involved in development projects for coffee farmers in Tanzania, through International Coffee Partners, and Colombia through Young Coffee Entrepreneurs.
The projects work, among other things, to strengthen young growers’ knowledge of entrepreneurship, productivity and sustainable cultivation methods for coffee and in this way secure their opportunities to support themselves in agriculture. The coffee beans in Next Generation Coffee are purchased from the farmers in these projects and have unique flavors and aromas that must be experienced.